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Wednesday, December 14, 2005

'Happy [media] Meals'

Instead of toys, McDonald's-style Happy Meals of the future will come with parts of movies, if Disney has its way. The Register reports that, according to a patent application Disney has filed, each time a family visits a restaurant, more of the movie will be downloaded automatically (via the restaurant's wireless Internet connection) to the special branded media players the restaurant will be selling. The New York Times adds that "earning a large file, like a movie, might require five trips - a compelling incentive for a customer to return to the restaurant." McDonald's, which the Times says began outfitting its restaurants with wireless Internet connections in 2003, now has wi-fi connections in 6,200 restaurants worldwide.

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