Braincandy for cellphones

Just what parents need: something that makes kids (and adults) want to spend *more* time on their cellphones. I'm talking about Digital Chocolate, which is not actually chocolate but rather a company that makes games that are meant to make cellphones just as "addictive." As USATODAY reports, this cellphone gamemaker is pretty smart, and not just in its marketing. Its games' key ingredient is interactivity, not fancy graphics. Why? Because, CEO Trip Hawkins thought about it ans decided that, as people become ever more busy and mobile, they need more connection and community (thus, possibly, the rapid rise in popularity of massivly multiplayer online games). "If you're going to make games, make them social and mobile," was Digital Chocolate's decision. So far the two-year-old company is in the Top 10 of mobile gamemakers, but it's a brand-new "industry." Watch this space.