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Friday, December 21, 2007

'Teens rule the Web'

That was just one (the Washington Post's) of an interesting range of headlines about the latest Pew Internet & American Life study about US 12-to-17-year-olds online. The Post's reporter blogged about how "teens continue to lead the pack in creating content on the Web." The San Jose Mercury News reported that "More teens move their social lives online." The Associated Press and USATODAY took the boy-bites-dog angle - that good, ol'-fashioned (land-line) phones and face-to-face conversation are still valued by US teens communicating with friends. Internet News zoomed in on the "super-communicators" part: "Representing 28% of teenagers, super-communicators are those kids who use every technology to communicate that is available to them, including landlines and cell phones, social-networking sites, text messaging, instant messaging and, as a last resort, email." The study was picked up internationally, of course, including in Mumbai, India, at the TechShout blog. Here are some key findings:

  • "Publishing" as conversing: 41% of teens who are on social networks said that they routinely use those sites to send messages to their friends. When teens blog, post videos, etc., they're "looking to start a conversation as much as they are trying to promote their own creative output," Internet News reports.
  • Privacy - 66% of teens with social-networking profiles limit access to their pages; 77% of those who post photos "restrict access at least some of the time." Pew's study released earlier this week found that adults are less concerned about privacy protection than teens.
  • 64% of online teens in general "engage in at least one type of content creation," up from 57% in 2004.
  • "Girls dominate most elements of content creation," according to Pew/Internet.
  • Blogs, girls; videos, boys - 28% of online teens have created a blog (up from 19% in 2004), and almost all of the new ones are girls'; while 19% of online teen boys had posted video, compared to 10% of girls.
  • 27% manage their own Web site.
  • 39% post photos, videos, and other artistic content; 54% of girls and 40% of boys have posted photos.

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