Once-popular social site may soon go away

Bebo, once one of Britain's top 3 social network sites, is likely either to be shut down or sold by AOL, which acquired it two years ago for $850 million, according to numerous news reports. Citing comScore figures, The Guardian reports that "Bebo's global unique visitors in February totalled 12.8 million," down 45% from the February 2009 figures. That's compared to this past February's traffic for Facebook, at 462 million visitors, MySpace (nearly 110 million), and Twitter (69.5 million). The Guardian quotes unnamed sources as saying Bebo's demise had to do with the acquisition by a large company of a startup that was heading into decline. The Wall Street Journal quotes an AOL memo to employees as saying "AOL is not in a position at this time to further fund and support Bebo in pursuing a turnaround in social networking."

'Smartbooks' (more than netbooks) aimed at teens

They're different, Forbes points out, though the names of the devices are very new, and "smartbooks" haven't even hit store shelves yet. The jury's out on whether teens will want the latter, but marketers have been plans for the teen market. Qualcomm and Sharp "expect at least a dozen smartbooks incorporating their chips to debut in early 2010." Here's the theoretical difference: "Smartbooks will be more affordable than netbooks, with prices as low as $199. Unlike netbooks, which resemble laptop computers with their hinged or 'clamshell' shape," smartbooks will be flat and tablet-shaped. One market went to Savannah College of Art & Design graduate students to help refine the product, Forbes reports. The design students said teens want "intuitive, trendy and powerful devices that become extensions of themselves" and help them "keep up with their hectic lives at a low price point." Sounds like good advice that, if taken, might materialize into a hybrid between laptops and cellphones that might actually become a trend, fellow parents.

'Claiming' & social norming in social sites

When she found that about half of teens' social media posts "refer to drinking, sex, or violence," University of Wisconsin pediatrics professor Megan Moreno wondered how much of those posts were just claims, USNews.com reports. She still wonders – hard data is hard to gather – but she "thinks some of it is, some is nonsense, and some is a 'gesture of intention'," where someone might be thinking about partying more and is "testing the waters by putting up pictures or writing about it." What she does know, though, she says, is that these posts have a negative "social norming" effect on peers and young children. "Kids do think that what they see on social media sites is real, and the younger they are, the more they believe it. That's important, because teenagers are powerfully influenced by the behavior of their peers." Here's a useful flag for parents and educators and a great new-media-literacy lesson for younger kids: Peers' posts could be more claim than reality, and thinking critically about the posts of people they know is a great step toward exercising similar critical judgment about what's reported in the overall media environment, from blogs to TV news. [See also "Fictionalizing their profiles."]

NY predators deleted from Facebook, MySpace

The state of New York has made it easier for social network sites that work with it to deleted sex offenders registered in that state. New York Attorney General Andrew Cuomo this week announced that two sites that do use the state's database to check for predators, MySpace and Facebook, have purged the profiles of more than 3,500 sex offenders - "Facebook was able to identify and disable the accounts of 2,782 registered sex offenders" and MySpace 1,796 accounts, ConnectSafely.org co-director Larry Magid reports in CNET. New York has a law that "bans many registered offenders from using social-networking sites while on parole or probation and requires all registered offenders to disclose their email addresses, screen names, and 'other Internet identifiers.' That data is provided to social-networking sites to run against their rolls" (some states just fax over a list, Facebook says, making it difficult to identify the offenders in sites with hundreds of million profiles). MySpace says there has never been a case reported of a registered sex offender deleted from the site being prosecuted for illegal contact on the site. Cuomo praised both sites for their work in this area, adding that many other social network sites are slow to cooperate. "As always, it's important to put this news into perspective," Magid writes. "It only involves registered sex offenders, which of course,is a good start, but it only includes people who have been caught and convicted. And, while the companies do their best to ferret out registered offenders who try to hide their identity, there is no way to know how many people succeed in eluding them. Also, we know of very few children who have been sexually molested by someone they met on social-networking sites or any Internet sites. The vast majority of child sex abuse victims know the offender from the real world.... And, based on conversations with security officials at social-networking companies, I am not aware of any cases where a registered sex offender has been convicted of using the site to aid in harming a child he or she met on that site."

'How to bully-proof yourself on Facebook'

Here are some great social-networking-specific tips from Facebook's director of public policy, Europe. There's just one key point missing, I think, because of the 2007 finding that "youth who engage in online aggressive behavior by making rude or nasty comments or frequently embarrassing others are more than twice as likely to report online interpersonal victimization" (see "Digital risk, digital citizenship" and Archives of Pediatrics). That essential tip is: "Be nice." Kindness is contagious too (check out the last three anti-cyberbullying tips at ConnectSafely.org). [See also "A different sort of back-to-school tip: Kindness."]

Adults' status updates on the rise: Study

If anybody considers Twitter and other status-update tools all about self-exposure (I don't, but glad to "talk" with you about that in Twitter, Facebook, email, or the ConnectSafely forum), and consequently all about youth, the Pew Internet & American Life Project has evidence to the contrary - just out today. It found that "one out of five Internet users now say they use Twitter or some other service to share status updates about themselves, or to keep tabs on others." That's from a survey of adult Internet users - 2,200 of them. The 19% who now use status-update services is up from 11% last April. Here's more in a Wall Street Journal blog.

Students sue school for social Web-related discipline

The two Indiana girls who, during a sleepover before their sophomore year started this fall, posted some sexually suggestive photos in a MySpace profile set to private, thought of it as a joke among friends, says the ACLU, which filed the lawsuit on the girls' behalf. "The suit contends that someone copied the pictures and shared them with school officials, and they eventually were given to the principal," the Washington Post reports. "None of the photos made any reference to the school," it adds. The girls, athletes, were suspended from all "all extracurricular activities for the year" at first, but the school later "reduced the penalty to 25% of fall semester activities after the girls completed three counseling sessions and apologized to the coaches board." The school's attorney "said [the principal] was enforcing the northeast Indiana school's athletic code, which allows the principal to bar from school activities any student-athlete whose behavior in or out of school "creates a disruptive influence on the discipline, good order, moral or educational environment at Churubusco High School." Do you think the school's definition of "material disruption" (of students' ability to learn, a test that has been used in a number of cases involving student free speech and off-campus behavior in social media) is too broad? Your comments welcome, via email (anne[at]netfamilynews.org) or, better, posted in our forum at ConnectSafely.org.

Ning adds virtual gifts

Seems all the social sites are taking a queue from virtual worlds and letting users buy and sell virtual goods (e.g., virtual clothes, furnishings, holiday stuff, even hair-dos). Now Ning.com, the site that lets users create their own social networks, is letting them create their own virtual gifts, "bringing a built-in virtual goods store to the site’s 1.6 million networks," TechCrunch reports. So, for example, the "Brooklyn Art Project network can offer gifts that are miniature versions of hand-drawn artwork" and "the New Kids on the Block" network can sell gifts like the bandmembers’ faces," TechCrunch adds. Meanwhile, Marketing Vox reports that the virtual goods market will hit $1 billion this year. For background on Ning, see "Zillions of social network sites" and "Anyone can have a social site now."

MySpace's focus on music

MySpace Music announced further expansion this week. Computerworld says the site's adding music features "in a bid to reinvent itself," but you certainly can't believe everything you read about social networking; music has been a core community for MySpace since the beginning. Its music channel's traffic has grown 1,017% since its relaunch in September 2008. But here's some of the new stuff Computerworld mentions: "a massive collection of music videos" (from MySpace's record-label partners); "a new Video Search Tab"; and an Artist Dashboard. "The dashboard is designed to give bands and singers with MySpace profile analytics on who is listening to their music and how they're interacting with it," Computerworld reports. In fact, MySpace is in an entirely different space from Facebook and other social network sites now, its CEO, Owen Van Natta, announced at a conference this week, according to a great post at the ReadWriteWeb blog. MySpace always was as much a self-expression tool as a social one, while Facebook has always been a social utility (now with plenty of extras). See also "MySpace: Entertainment hub that tweets," "MySpace's metamorphosis," and "MySpace's PR problem."

Social Web growth: Fresh data

The latest growth figures for social networking from comScore are neatly presented in a chart next to USATODAY's article on the subject (which I blogged about here). Though the chart doesn't say, I'm assuming these are all US numbers because they're in USATODAY. Anyway, at a glance...

The percentage of all Net users (all ages) using social network sites has grown from 69.6% a year ago to 77% this past August.

The total number of Internet users was 189.1 million in July 2008 and is 195.5 million now.

The total number of online social networkers in July '08 was 128.5 million, up to 147.6 million this past July.

Net safety: How social networks can be protective

Hmm. It's arresting to think about what Stewart Wolf, M.D. – discovered and presented at medical conferences, as told by Malcolm Gladwell in Outliers – in the context of social media and online safety today. Back in the 1950s, he found a community in Pennsylvania statistically very free of the No. 1 medical concern of the time, heart disease, and looked into what was going on there. When Wolf presented his research, he found that his skeptical colleagues "weren't thinking about health in terms of community [emphasis Gladwell's]." Now sub in (online) "safety" for "health": "Wolf and [his co-researcher, sociologist John] Bruhn had to convince the medical establishment to think about health and heart attacks in an entirely new way: they had to get them to realize that they wouldn't be able to understand why someone was healthy if all they did was think about an individual's personal choices or actions in isolation. They had to look beyond the individual. They had to understand the culture he or she was a part of, and who their friends and families were...."

Now add the online piece
A child's (anybody's) safety and wellbeing have a lot to do with his community offline and online, since the research shows that our online social networks are largely our offline ones.

Almost echoing Dr. Wolf, USATODAY reports that, "for the most part, being part of a social network is good for you.... For example, a study in this month's Scientific American Mind finds that social support and social networking offer benefits, from additional resilience to greater life satisfaction to reducing the risk of health problems. Other studies in the past two years have found that feeling like a part of a larger group helps in stroke recovery and memory retention and boosts overall well-being." And the co-authors of a new book, Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives, report that so much of what we think of as individual, e.g., body shape, politics, happiness, are really "collective phenomena."

About peer groups, not technology
The USATODAY piece is balanced, pointing to author and Iowa State University prof. Michael Bugeja's concern that we're not looking at online social networks enough from a computer-science perspective. But what we're addressing in the field of youth online safety is much more about young people's interests, social groups, and home and school environments than about computer science – as pointed out in last year's Internet Safety Technical Task Force review of Net-safety research through last year.

The studies in the USATODAY article that look at community are more helpful to moving the youth-risk discussion forward, suggesting that we consider three things: the impact of an individual's community (online and offline) on his or her well-being; how the individual affects the community; and how the community functions and addresses problems for its members (as a group of people, not a site or technology).

The guild effect
On that third item, author and USC media professor Henry Jenkins made the point at our Online Safety & Technology Task Force meeting in Washington this month that online communities themselves tend to shape members' behavior to protective effect, e.g., through social norming or influencing, behavior modeling, and peer pressure or ostracism. Educators who play World of Warcraft tell me this community self-regulation certainly happens in the "guilds" of that massively multiplayer online game.

So when we work in the field of youth online safety, it might be helpful to think about young people, its intended beneficiaries, in context – as participants in their online/offline communities rather than potential victims, as we have so much in the past. As for those communities: there may be times when outside intervention (from, say, friends, parents, or Customer Service) is necessary but other times when a little time is needed to allow the community itself to sort out how to deal with antisocial behavior. The other piece that needs more consideration is how to encourage youth to develop a "guild effect" in their online environments, so they're invested in the wellbeing of the community and fellow members, as well as themselves.

From interest-driven to friendship-driven
Not that they aren't already doing this. "Kids play socially.... We're growing a bunch of people who see what they do as social and collaborative and as part of joining communities," said author and Arizona State University literacy studies professor James Paul Gee in an interview with PBS Frontline for "Digital Nation." He talks about how young people quite naturally function in "teams," where "everybody is an expert in something but they know how to integrate their expertise with everybody else's; they know how to understand the other person's expertise so they can pull off an action together in a complicated world."

What this suggests to me is that "the guild effect" (safe, civil behavior as a social norm) kicks in quite naturally in "interest-driven" social networking, one of the two forms of social networking described in last year's study from the Digital Youth Project (see "*Serious* informal learning"). The question is, how can the guild effect be just as effective in "friendship-driven" social networking and across the entire social Web, fixed and mobile? I think this may be the central question for online safety going forward.

Google's Wave: All things to all users?

It's most often called a communication and collaboration tool. Google says it's email if it were invented today, the Christian Science Monitor reports. The Wall Street Journal says "it blends elements of email, wikis, instant messaging and social networking." Computerworld zooms in on the social-networking part and cites the view of one analyst saying it will present Facebook with serious competition. Computerworld exhibits both predictable skepticism and realism where it says that Wave will be dealing with the "problem of 'good enough'.... People think whatever network they're using now is good enough so why bother switching and making sure all their friends and family members switch, as well?" Why realism? Social Web users tend to add tools more than switch to them for the very reason that, if all their friends are in one service (such as MySpace or Facebook), they're unlikely to leave - it's hard to get all your friends and relatives to move on en masse.

The case of the password-requiring coach

A coach requiring a team member's Facebook password is a serious problem all by itself. But this coach used that password to read private messages and then kick the team member off the squad for profanity Coach Tommie Hill found in the private message. I'm referring to a case in Pearl, Miss., cited in eSchoolNews. The student was nominated for a team spirit award "for the previous year, but the coaches said she did not deserve the honor. [She] also did not take certain academic courses because the cheerleading coaches taught them." The student and her family are now suing the coach and school for $100 million "for what the suit claims are violations of Jackson's right to privacy and freedom of speech."

What's wrong with this picture on the privacy front? Viewing students' public profiles is fine simply because they're public. But in terms of protecting one's identity, privacy, and intellectual property, sharing passwords is one of the most risky behaviors in the online risk spectrum (see ConnectSafely's password tips). I'm stating the obvious in saying that teachers, coaches, and other adult mentors should be modeling safe, ethical behavior, not the opposite. What Coach Hill's behavior teaches students to do is set up a network of "G-rated" profiles and give her those passwords to avoid any repercussions from the "real" profiles – or set up "real life" profiles in another social network site. If not these, then there are other workarounds. CNN Live covered a similar story involving a private school in Georgia, interviewing a few of us bloggers about it. For more on how adults, for their own sake too, could model better behavior in social media, see this at Forbes.

A different sort of back-to-school tip: Kindness

Kindness and mindfulness, really. Those two approaches to the Internet as well as life are both attractive and protective. "Attractive to others, maybe, but protective?" your kids might ask. Yes. Because aggressive behavior online more than doubles the aggressor's risk of being victimized, researchers have found (see Archives of Pediatrics). Mindfulness covers both alertness and critical thinking - about what's going out via connected devices as much as what's coming in, whether to/from peers, advertisers, or strangers, as well as about how much and how we're involved in it all. Hemanshu Nigam, a dad and MySpace and News Corp's chief security officer, wrote about the kindness part this week, zooming in some important "how-tos" for social networkers: how to "post with respect, comment with kindness, and update with empathy." Help your kids remember how protective – of them, their friends, and their online experience – this approach is.

As for how we approach the online experience (as well as online friends), the other day I wrote about the 24/7 connection to friends and the drama that both the collective and the constant connection (texting, updating, commenting, chatting, etc.) seem to generate and perpetuate (see No. 2 in this post). If the scene is important to them (and it probably is) and they feel the need to stay very engaged, then here's one way to think about it from youth adviser Annie Fox, which also picks up on the kindness issue: "Don't Add to the Garbage." MIT sociologist Sherry Turkle wrote: "Tethered life is complex; it is helpful to measure our thrilling new networks against what they may be doing to us as people" (see her article "Can You Hear Me Now?" in Forbes last year.

Parental disconnect: Good, bad & increasingly nonexistent?

In "What Parents Don't Know," MediaPost blogger Jack Loechner echoes Common Sense Media's own conclusion from its recent survey: that there's "a continuing disconnect between parents and kids when it comes to kids' digital lives." [Pew/Internet reported a "digital disconnect" in 2002, but between students and their schools, which I plan to write about next week.]

But how different are kids' "digital lives" from their real ones? As far back as the beginning of 2007, Pew/Internet reported that 91% of teens were socializing online with people they see a lot in real life. They're not "social networking"; they're just socializing – online, offline, at school, on phones, on Xbox Live, in virtual worlds, on computers, wherever. And there always has been a developmentally normal disconnect between parents and teens, where the latter's social lives are concerned. We can't and shouldn't know every detail of what they're up to when socializing with peers. They need some privacy, psychologists say – growing degrees of it, as they mature – because it's their job to disconnect from us as they become adults. To mix metaphors horribly, I hope that survey conclusion won't stoke the fires of helicopter parenting.

Teen social lives more visible than ever. Because so much of their socializing is visible on the social Web, parents actually have an historically unprecedented opportunity to know what's going on in their children's social lives (does the appeal of cellphone texting as kids' counter-measure surprise anyone?). Common Sense says that, "as our kids increasingly communicate through social networks, parents are cut out of the process of hearing how and what they say to each other." I'm sure that's true, but it's not the advent of social networking that's cutting them out; it's more because parents aren't engaging with their kids about how they're using social sites and technologies (though this has to be changing, now that research shows half of all Americans now use social network sites - see this USATODAY blog post). The need for parental engagement is probably what Common Sense (an organization I think highly of) is trying to get across, but I suspect many readers "hear" more of a blame-the-technology message.

The two points in Common Sense's conclusion that I think deserve much more attention are these:

1. "Social networks and mobile communication connect our kids to their friends 24/7." We really need to think about the implications of this for our kids. My younger child, my first one "texting-enabled" as he entered middle school (my older one "just" had instant messaging in middle school, which isn't entirely different, but it required a less-mobile computer). I'm observing that, for kids with texting, there just are no breaks from the drama. They're literally inundated with gossip or running commentary on their peers' inner and outer lives. Much more easily than their parents, who only had 2-3 phones in the house and often had to ask to use one, our children can be caught up in and sometimes emotionally carried away by this collective drama, their own school community's on-campus, off-campus, 24-7, highly personalized "reality-TV show." At the very least it can be distracting, and sometimes emotionally overwhelming. It can have tragic consequences it involves bullying. I'd love to have a parent summit where parents, psychologists, educators, school counselors, social workers, and teens who've been there can together think through the implications of 24x7 drama.

2. "When teens communicate either anonymously or through a disguised identity, the doors are left wide open for them not to be held accountable." Yup. We're talking about the impact of online anonymity and the "disinhibition" to which it gives rise (borne out in the "skank blogger" story I blogged about earlier this week, and these were grownups). Our "social intelligence" – ability to see, hear, or intuit the impact of our behavior – is impaired somewhat when we're online and on phones (see "Social intelligence & youth"). What happens when social intelligence goes down while social information goes up (or floods one's mental scene!)? We all need to be talking more about what mitigates disinhibition, which what's behind so much online harassment and bullying: training students in empathy and citizenship; showing them that they're not really anonymous online; helping them (and us) "get" that those are human beings with feelings behind those profile comments, text messages, and avatars; maybe all of the above? [See also "Digital risk, digital citizenship".]

Then there's the media literacy piece to parenting the digitally literate. Right from the start of their exposure to media online and offline, we can show our children how to take what they read with a grain of salt , think about who the source is and what his, her, or its goal or intention might be, etc. YPulse's Anastasia Goodstein models this traditional media literacy in her commentary on the Common Sense study. When you turn the figures upside down, as she did, you get quite a different takeaway from the survey:

"63% of teens said they DO NOT USE social networks to make fun of other students [emphasis Anastasia's]

"87% of teens said they HAVE NOT posted naked or semi-naked photos or videos of themselves.

"76% of teens said they HAVE NOT signed on to someone else's account without permission

"72% of teens HAVE NOT posted personal information that they normally would not have revealed in public."

New media literacy's an ever more important part of parenting (and education) too – the kind that uses and models critical thinking about what we say, produce, and upload as much as what we see, read, and download. That, too, is protective and mitigates disinhibition.

I would love your input on all this. Please comment here or in the ConnectSafely.org forum – or send an email to anne(at)netfamilynews.org.

Related link

"They're Old Enough to Text. Now What?" in which the New York Times's John Biggs looks at what type of texting device is appropriate for what age level - about LeapFrog's Text and Learn, Kajeet, Peek Pronto, and T-Mobile's Sidekick (not the very popular iPhone, interestingly)

Social networkers' computer (in)security habits: Study

A small survey ("250 consumers") found that, while a majority of social networkers are "afflicted by Web-borne security problems," less than a third of them are doing anything about it, its press release said. The sample is small (more on that in a moment), but the results are suggestive of where social networkers run into trouble as far as computer security's concerned. More than a fifth (21%) of social site users "accept contact offerings [friend requests] from members they don't recognize"; 50+% "let acquaintances or roommates access social networks on their machines"; 64% "click on links [which can lead them to malicious sites] offered by community members or contacts"; 26% "share files within social networks." The study, sponsored by security firm AVG and CMO Council, also found that, in spite of that risky behavior, 64% infrequently or never change their passwords, 57% "infrequently or never" use privacy settings, and 90% "infrequently or never" let the site know they've had problems. Even so, nearly 20% "have experienced identity theft"; 47% have been "victims of malware infections"; and 55% have "seen phishing attacks." But besides the small sample and limited detail on the study, there's another important caveat: "To say that users of social-networking sites have been exposed to phishing and malware would be like saying that most people who eat spinach are likely to have had measles when they were children. There is a correlation, but no evidence of causality," ConnectSafely co-director Larry Magid, wrote in his CNET blog. See his blog for some good security advice, and check out ConnectSafely's tips for rock-solid passwords.

Social-networking-style problem solving (& policymaking)

I think, or at least hope, online safety (the whole world, actually) is going in the direction of what New York Times columnist Tom Friedman prescribes for solving most global problems: toward using the social-networking model. "Huh?" you might ask. Right, Friedman didn't call it that. But I see a lot of similarity between his prescription for solution development to the collective way young people increasingly do everything from socializing to producing to problem solving. And their collaborative, inclusive approach as well as participation are definitely needed in the Net-safety mix (see "Online Safety 3.0" for more on this). Think "social producing," "creative networking," or interest-driven, social civic engagement (see also the report of the Digital Youth Project). Friedman wrote: "We’re trying to deal with a whole array of integrated problems – climate change, energy, biodiversity loss, poverty alleviation and the need to grow enough food to feed the planet – separately. The poverty fighters resent the climate-change folks; climate folks hold summits without reference to biodiversity; the food advocates resist the biodiversity protectors. They all need to go on safari together," he said, writing from Botswana's Okavango Delta. "We need to make sure that our policy solutions are as integrated as nature itself." Exactly. In other words, not just integration of skill sets within a field by "experts," but collaboration among fields and disciplines, incorporating all skill sets, including the participants or beneficiaries of policymaking and education.

IL bans sex offenders from social sites

Illinois Gov. Pat Quinn has signed into law a bill that bans registered sex offenders from social network sites, PC World reports. Sounds like a good idea, but the law is problematic for a number of reasons, analysts are saying: This is a state law concerning an international medium. It concerns registered sex offenders, the definition of which covers a vast array of offenses in Illinois. The law "does not distinguish between violent criminals who have served prison time for rape – and adults who are registered sex offenders because of youthful hijinks," reports CBS/CNET law writer Declan McCullagh. It creates a false sense of security, since the vast majority of child molesters are people kids know in real life, not much in social sites, research shows. It also raises questions such as: Does this require all sites with social-media features somehow to match all site visitors to a sex offender database, how will Illinois enforce it, and does this law really accomplish what it was written for? Here's the view from Larry Magid of ConnectSafely.org and SafeKids.com at CNET and a commentary in Salon.com. [Also related is my post earlier this week about US sex-offender registries.]

Archbishop down on social networking

I found a little pastiche of negative headlines about social networking in my in-box yesterday, including one tying obesity to it. (I continue to be mystified by these indicators that people view social media as a "thing" all by itself, somehow separate from life, socializing, behavior, culture, etc., when life online is really just a mirror of all of human life). But the most widely picked up SN story was: "Facebook and MySpace could lead teens to suicide, warns Archbishop Nichols." Even though the Vatican has a Facebook profile and YouTube channel, and the Pope told youth to use the Internet responsibly a couple of months ago, the Archbishop of Westminster said social sites "are leading teenagers to build 'transient relationships,' which leave them unable to cope when their social networks collapse," UK-based Examiner.com reports, adding that "he said the Internet and mobile phones were 'dehumanizing' community life." Teenagers the BBC spoke with had a different view, however, though some understood where he was coming from, since negative stuff does happen in social sites (and that's what turns up in the news), though also on phones and other places where people socialize. The main point they made, in the BBC piece, was that social networking is "just a different way of socializing." Here's a commentary on the archbishop's view in The Telegraph, which broke the story.

Adults' social networking doubled

The number of US adults who use social network sites has actually more than doubled since 2007, Mashable reports, citing a new Forrester Research study. Forrester found that just under a third of adults, or 55.6 million people, visit social sites at least monthly, up from 15% in 2007 and about 18% last year. Video viewing, shopping, and email are still more popular than social networking, but SN growth is steady. That, watching/streaming online video, and listening to/streaming online audio are the only three of ten Net activities that show steady growth over the last three years in a Forrester chart. You'll find more Mashable social-media numbers here.