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Wednesday, December 26, 2007

Australia's very connected families

Ninety percent of Australian families with children are online, up from 7% in 2005, reports Australian IT, citing new findings from the Australian Communications and Media Authority, Three-quarters (76%) of those online families have broadband connections. The study also found that "most Australian families with children older than eight now have three televisions, three mobile phones, a gaming console, and Internet access," and 98% own a computer. Oz's 15-to-17-year-olds spend on average an hour and 15 minutes a day online, and 42% have posted content to social-networking sites. As for TV, it has diminished in importance in Australia too, but 20% of Australian children have TV sets in their bedrooms now (up from 8% in 1995), and that compares to 70% of UK kids and 75% of US kids, according to the report. "The vast majority of [Australian] parents say their children's media consumption is fairly easy to control."

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