Embedded ads in kids' games

You've certainly seen how it's done in movies - the latest-model BMW in a James Bond film, a certain brand of cigarettes on the table as a lovely actress lights up. Well, advertising watchdogs are now concerned about this: "Advertisers have discovered that videogames are a cool way to get their products in front of impressionable kids," as Reuters reports. The example the article gives is ex-cop Nick Kang, "cool Charles Bronson-type antihero" and pitchman for Puma sportswear in the videogame world of "True Crime: Streets of LA," from Activision. This might be a good subject for family discussion on what kids are noticing in the games they play.