Online video's huge numbers

This gives us a feel for how Web video-viewing happens to be coming along: Americans viewed more than 11.4 billion online videos for a total duration of 558 million hours this past July, comScore reports. Another way of looking at it: More than 142 million US Internet users each watched an average of 80 videos per viewer. A few more interesting findings:

75% of all US Net users viewed online video.

The average viewer watched 235 minutes of video.

91 million viewers watched 5 billion videos on YouTube.com (54.8 videos per viewer).

51.4 million viewers watched 400 million videos on MySpace.com (7.8 videos per viewer).

The duration of the average online video was 2.9 minutes.

As for kid stuff in this category, a snapshot from Disney: Its Disney.com site's July video traffic - 186.7 million video streams - "broke its all-time online video record," the company announced, a 39% increase over June. Hmm, did it have something to do with school being out? Disney says it had a lot to do with High School Musical 3, the Jonas Brothers, and Miley Cyrus. [See also "Watch this video, parents."]