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Thursday, July 26, 2007

Web video's hot

Web video is quite the trend, and not just for online youth, though young people are on the lighter side of video-viewing. Three-quarters of all 18-to-29-year-old Net users in the US have watched videos online, and 60% of all US Net users have, the San Francisco Chronicle reports, citing a just-released study by the Pew Internet & American Life project. A fifth of Net users watch videos online "any given day" (one-third in the 18-to-29 category), the Associated Press reports. "On a typical day, 19% of US Internet adults watch some form of video. News ranked first and comedy second overall." Younger ones go for humor, older Web video viewers prefer news. "Half of video viewers ages 18-29 watch clips on YouTube, and about 15% cite MySpace. Only 7% turn to a cable or network TV site," according to the AP. But in spite of YouTube's popularity and all the homemade stuff on it, most video viewers - more than 60% - still prefer professionally produced video. High-speed Net access is a factor - 74% of broadband users watch or download online video, Pew/Internet found. Here's the Pew study.

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