myNBC for TV fans

It's a social site for networking by fans of shows like "Heroes," "The Office," and "The Biggest Loser," a New York Times blog reports. Some analysts think it'll be successful, other think NBC should focus more on getting its content onto existing social networks - on "taking their programs to where people already are." I think, on this very fragmented medium called the social Web, both are right. I'm right now at the YPulse Mashup (conference) about "Totally Wired Teens" and hearing social media researcher danah boyd say that it's going more the way of "mobility" than "immersion" for online teens (fluid movement among multiple sites, media, technologies, and devices rather than immersion or brand/site/tech loyalty). I agree, so I think "mobility" means engaging with other "Heroes" fans in more than one place online. [For a great commentary on what happened at the Mashup, see PBS blogger Rob Glaser's report.]