Sears in Second Life

Politicians are holding press conferences in the Second Life virtual world, Reuters has a news bureau there. Now Sears will operate a showroom there, Reuters reports. It might have something to do with Second Life's 2 million+ registered users and Sears's stiff competition with Lowe's and Home Depot. "At the Sears virtual showroom, customers can do such things as change cabinet and countertop colors in a kitchen and organize a garage by customizing storage products.