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Wednesday, November 08, 2006

Video sites like rabbits too

"Nichefication" is happening in Web video now, just as in social networking, where social sites of every possible narrow niche are multiplying exponentially (in the past week I've seen one for people who want to lose weight, one for alcoholics, and one for mobile social-networkers in India – see also "Social sites multiplying like…"). YouTube is "so last month," according to a Washington Post writer covering the Web 2.0 conference in San Francisco, because it's so general. Maybe it's the MySpace of Web video. "Already, users are finding the sheer volume of videos available on the Internet too difficult to digest and are looking for new ways to pick through them." One panelist, "Mary Hodder, chief executive of Dabble, which helps users search and organize online videos, estimated that 200,000 videos are uploaded onto the Web every day." She said video uploads to PhotoBucket, Metacafe, and AOL add up to 25,000-30,000 videos a day. Dabble wants to help users get to the content that matches their interests. Another new service, Jumpcut, helps users create their own video playlists. As for online video growth, MediaPost cites new findings by traffic measurer Hitwise showing that between March and this past September, visits to YouTube grew 249%; to MySpace Video 253%; to Google Video 170%; to Metacafe 133%; and to Yahoo Video 13%.

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