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Friday, October 13, 2006

Embellishing their pages

"Nine out of the top 10 teen sites either offered content or tools for social networking site profiles, or were social networking sites themselves," Nielsen/NetRatings reports. The No. 1 site for teen social networkers is PLyrics.com, providing punk and punk-related lyrics they can paste into their pages. No. 2 site is Snapvine.com (still in beta!), which lets social networkers send voice messages via phone to their Web page so friends can hit "play" and listen. No. 3 is WhateverLife.com, providing custom layouts for their social-networking pages. Three years ago, Nielsen, says, the cool sites provided smiley faces and other embellishments for instant messages, now it's all about embellishing social-site profiles. Of course putting all this thought and effort into one's self-image online takes time. The amount of time teens spend online has increased 27% over the past three years. In September they spent an average of 26 hours, 48 minutes, online, up from 21 hours and 4 minutes in September 2003 (interestingly, 2-to-11-year-olds' online time has increased even more - by 41% - to "nearly 9 hours and 24 minutes" during this past month of September). Here's coverage from International Business Times.

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