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Wednesday, May 31, 2006

Martha's social-networking

Martha Stewart's next big party is a social-networking site for women 25-45. Scheduled to launch second half of 2007, Martha Stewart Living Omnimedia's "space" will "allow members to share photographs, scrapbooks, recipes and similar projects with one another and home design experts," Reuters reports. It'll be interesting to see how a company so much about taste and esthetics will handle giving up control over said in a Web 2.0-style, user-driven Web site – or will it not really be just like MySpace? Washington Post columnist Frank Ahrens had some fun pondering similar questions: "Why do I have a feeling it will be a lot more like Martha's Space than MySpace?" and "I bet a couple smart guys in a garage could set up a decent-looking social network site in about a month. By the time Stewart hangs her site, social networks could be so 2006. We may be into anti-social networks by then, which is what I'm looking forward to, as in, KeepOutOfMySpace.com." Of course, many others are looking to capitalize on MySpace's success. I just received an email about MyGoodFriends.com, a family social-networking site.

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