'Social-bookmarking'

It *sounds* like startups are just capitalizing on social-networking's runaway success, but this is real. "Power to the people" has definitely arrived on the Internet, and what Larry Magid (my partner at NetFamilyForum.org) and I are delighted we're beginning to see is people power in the kids' online safety area. Already, dozens of bands and artists on MySpace.com are interested in joining an effort to educate and protect teens who use MySpace. But I ramble. Getting back to social-bookmarking. As a CNET columnist put it, "The amount of good content on the Web is exploding. So how does a person find not just what's good, but what other people think is good so that we can at least talk to each other about the same things?" One way is to use social-bookmarking sites like Digg.com and Del.icio.us, or a "cool mashup" of the two: DiggLicious.com (the article links to dozens of others too). These are basically voting systems, in which the people decide what sites are worth our while.