MTV on phones

Music videos have been on the Web for some time. Now they're coming to cellphones - MTV-produced ones, anyway, USATODAY reports. "MTV will create and distribute videos with Warner artists such as Green Day, Sean Paul and Twista for cellphones and other wireless gadgets." Warner's the first of the major record labels to strike a deal with MTV for the phone platform, USATODAY adds. Pricing will depend on what the phone companies offer, whether pay-per-video or subscription. Here's another view from the San Jose Mercury News. A phone content-rating system is in the works in the US (see my 5/6/05 issue, though there are signs the cellphone services are interested in selling porn on video-enabled phones (see last week's issue).